How To Find The Best Naples Florida SEO Consultant Or Agency
August 17, 2017
SEO is too complex to be treated as a DIY job. Business owners can’t afford to put everything aside and start learning the basics of SEO, as this would take them too much time. Besides, even if they would be able to acquire enough knowledge to get by, putting it into practice would eat up almost all their time, so they wouldn’t be able to run their business anymore. Search engine optimization is a full-time job. Also, it requires knowledge and a lot of work experience. This means it should be outsourced to experts if you want to see good results.
Even local businesses have to take care of the optimization of their web pages. Most people use search engines to find various services or products in their neighborhood. This is a good reason why you can’t afford to ignore your online presence. You can be sure your local competitors are doing their best to take leading spots in the SERPs, so the sooner you take action, the better. If you wait for too long, you may never be able to reach the top of the search engines for those good keywords in your niche.
If you’re a local business catering to residents of Naples, Florida, and you need to optimize your website for search, you should consider hiring an seo company in naples or consultant to help you. Experts have excellent keyword research and competitive analysis software programs, so they can be way more productive than somebody who has to do everything manually. Besides, you’re never going to be able to estimate the search volumes of various keywords, as they aren’t made public by Google any longer.
As SEO is not a single task, but rather an ongoing activity, you should strive to find the best Naples Florida SEO firm. It’s better to hire a local agency, as opposed to a global one, for multiple reasons. The first one is that local SEO experts know much better than everyone else what makes people in Naples, Florida tick. They know what the habits and the favorite places and activities of people in your target group are, so they can choose better keywords to rank for. They know what potential these keywords have, so they can assess them more accurately than global SEO professionals who have no idea about the particularities of Naples, FL. Locals know all media outlets worth taking into consideration, as well as the most influential bloggers and journalists in this area. This enables them to come up with better activity plan and communication strategy proposals. The results can be stunning, as a couple of links from high authority websites can boost your rankings to the top of Google.
The other reason for hiring a local agency is that you’re going to find it easier to meet them whenever needed. It’s true that you can always organize web conferences and Skype meetings, but it’s not bad to be able to catch up with your SEO expert each and every time you have a new idea, or you want to launch new products.
If you are already certain you want to hire a local agency; you need to start your research by putting together a list of potential experts to work with. This is easy to do, as most SEO experts have websites and they can be easily found through online searches. As a matter of fact, the ones that can’t be found for their most relevant keywords may not be that good anyway, so you don’t have to waste your time looking elsewhere than in Google for your future SEO expert.
The first thing to check before hiring anyone is their work portfolio. They have to provide you a list of clients and keywords they’ve managed to rank their websites for. Don’t forget to ask them to provide you the monthly search volumes estimates for those keywords, as this is a critical criterion of evaluation. It’s very easy to help someone rank for a keyword with extremely few searches per month and with virtually no competition. You want to make sure your local SEO consultant has been able to obtain good rankings for competitive and high volume keywords. Besides, it would be very nice if these keywords would be related to local things.
You also need to ask all potential candidates what is their approach to SEO. You have to stay away from all black hat practices and tactics, as they can destroy your business. These practices may work very well in the short term, but if you get penalized, you may never be able to recover. It would be a shame to lose your website and perhaps your whole business only because of an SEO contractor who has decided to cut corners. These experts have to be able to explain you clearly how they intend to work, what are their methods to acquire inbound links and what is their methodology for checking the authority of various websites they are going to approach for getting you juicy links.
Last but not least, the best Naples Florida SEO expert is the one that has lots of local connections. Networking is key to acquiring high authority links you need to rank for your most important keywords. The point of hiring a local agency is to get access to the most popular bloggers and online journalists in your community, as they are the ones you want to mention your website in their articles.
If you follow this advice, you have good chances to hire the best professionals to take care of your online visibility. Don’t let prices drive your choice, and stay away from deals that seem too good to be true. SEO firms that promise you the first place in Google for tons of keywords aren’t probably as good as they claim to be. Nobody can guarantee a particular position in the SERPs for the obvious reason that the ranking algorithm is secret.